Citroen Kicks Off Basalt SUV Deliveries and Accelerates Network Expansion in India

Citroen India has officially started the delivery of its much-anticipated Basalt Coupe SUV, which was recently launched at an introductory price of ₹7.99 lakh (ex-showroom). This special pricing is available for all bookings with deliveries scheduled until October 31, 2024. Alongside the launch, Citroen is rapidly expanding its presence in India, marking a significant step in its growth strategy.

Citroen Basalt SUV: Pricing and Variants

The Citroen Basalt SUV, which debuted in August, is available in two engine options: the 1.2-liter Gen 3 PURETECH 110 turbo and the PURETECH 82 naturally aspirated engine. Transmission choices include a 6-speed torque converter automatic and both 5-speed and 6-speed manual transmissions.

The naturally aspirated variant is priced between₹7.99 lakh and₹9.99 lakh (ex-showroom) across two trims. The turbo variant comes in four trims, ranging from ₹11.49 lakh to ₹13.62 lakh (ex-showroom). A dual-tone color option is also available for an additional ₹21,000.

Network expansion and future plans

Citroen has announced the opening of 15 new showrooms and seven workshops across India as part of its ongoing expansion efforts. The company plans to add 12 new showrooms and eight more workshops over the next two months. Citroen aims to reach 200 sales and service touchpoints by the end of the year, reinforcing its commitment to the Indian automotive market.

Thierry Koskas, Citroën Brand CEO, highlighted the significance of these developments, stating, “The Basalt embodies our commitment to innovative and stylish mobility solutions for the Indian market. This launch represents not just a new chapter for our customers but also emphasizes our dedication to expanding our footprint in India. We are continuously updating our products and enhancing our network to better serve our customers.”

Conclusion

With the launch of the Basalt SUV and its aggressive network expansion, Citroen is setting the stage for significant growth in the Indian automotive sector. The combination of attractive pricing, diverse engine options, and extensive network plans positions Citroen as a strong contender in the SUV segment.
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