Honda Cars India Launches Assured Buyback Program with CARS24
Honda Cars India Ltd. (HCIL) has introduced a new Assured Buyback Program in collaboration with CARS24, a leading auto-tech platform. This new initiative is part of Honda’s Great Honda Fest, offering customers the security of a guaranteed future resale value for their new Honda cars. The program aims to provide peace of mind to buyers, ensuring that their investment is protected when it comes time to sell.
Key Benefits of the Assured Buyback Program
The Assured Buyback Program tackles one of the most common concerns for car buyers: depreciation. It guarantees a fixed resale value for the vehicle at the time of purchase, removing uncertainty about how much the car will be worth in the future. This offers financial flexibility and makes it easier for buyers to plan major purchases, such as upgrading to a newer model or investing in a home.
In unpredictable market conditions, such as economic slowdowns, customers can count on the guaranteed resale value, rather than worrying about fluctuating market prices. The program also eliminates hidden fees or surprise costs, making it especially beneficial for first-time car buyers who may be unfamiliar with the complexities of resale value.
Honda’s Festive Triple Bonanza
In addition to the buyback program, Honda’s Great Honda Fest offers multiple benefits during October 2024. These include cash discounts, maintenance packages, and a chance to win gold worth up to ₹5 lakh. This festive season initiative allows customers to enjoy special deals while securing the long-term value of their vehicles.
Collaborating for Value
Kunal Behl, Vice President of Marketing & Sales at Honda Cars India, highlighted the company’s commitment to value and peace of mind: “Honda vehicles are known for their reliability and strong resale value. This partnership with CARS24 ensures that our customers can enjoy the best driving experience while knowing that they have a secure resale value when it’s time to upgrade.”
CARS24’s Co-Founder and CFO, Ruchit Agarwal, emphasized the importance of removing the uncertainty around resale prices, stating that the program allows customers to focus on enjoying their new cars, without worrying about future market conditions.
Available Nationwide
The Assured Buyback Program is available at all CARS24 outlets and Honda dealerships across India. This festive season, the program provides an opportunity for Honda buyers to celebrate with confidence, knowing their vehicle’s future resale value is already secured.
