IRDAI Master Circular on Life Insurance Products

IRDAI has taken a significant step towards reforming the life insurance sector by issuing a Master Circular aimed at simplification, transparency, and informed decision-making for policyholders. This move consolidates and streamlines provisions from existing circulars, emphasizing the regulator’s commitment to policyholder interests. The circular introduces measures such as the Customer Information Sheet (CIS) and improved Benefit Illustrations to enhance policyholders’ understanding of their policies. Additionally, it mandates features like policy loans, health riders, and partial withdrawals to cater to policyholders’ diverse financial needs. The circular also focuses on strengthening governance through mechanisms to improve persistency, curb mis-selling, and ensure fair pricing practices.
Insurance Regulatory and Development Authority of India (IRDAI)
12.06.2024
Press Release
Reforms in Life Insurance Business
towards simplification, transparency and informed decisions
In a progressive move towards making life insurance simple, easy to understand, enhance transparency for a well-informed decision by a prospect/policyholder, Insurance Regulatory and Development Authority of India (IRDAI) has issued a Master Circular on Life Insurance business after a comprehensive review and consolidation of an array of provisions covered under four existing circulars, which now stands repealed.
This is an important step in the series of reforms taken up by the Insurance Regulator with interests of the policyholders at the core. A conducive environment is now facilitated to spur innovation, enhance customer experience and satisfaction. Boards of Insurers are now enabled to decide on various business aspects to quickly align their strategies to the changing market requirements. Product governance framework has been strengthened whereby the Product Management Committee of the insurers oversee the product development, pricing and design. Insurers are required to put in place end to end technology solutions to ensure efficient and seamless services through the entire life cycle of an insurance contract. Wider choices and flexibility is to be provided to the customers to choose products/riders as per their needs.
Key Highlights of the Master Circular:Simplification and Transparency

Customer Information Sheet (CIS) has been introduced which provides policy related information in simple and easily understandable language, explaining various policy benefits and terms & conditions so that the policyholders can find a snapshot of the policy in one place. This forms a part of the policy document. This is in addition to the improved Benefit Illustration of products to be made available to a prospect/policyholder

Additional features/options made available to the policyholders

Facility of Policy loan is now mandatory in all life insurance savings products enabling policyholders to meet liquidity requirements, if need be
Health riders for covering health related contingencies/emergencies without recourse to surrendering the policies is possible
Facility of partial withdrawal under pension products is now allowed enabling the policyholders to meet their specific financial needs for important life events like higher education or marriage of children; purchase/construction of the residential house/flat; medical expenses, treatment of critical illness
In case of surrenders, reasonableness and value for money to be ensured for both surrendering policyholders and continuing policyholders
To facilitate financial planning and enhance the flexibility in premium payments insurers are now permitted to offer products with range of premium payment term
Variety of products and product features are now possible like

annuity products to have pay-out option with payment linked to publicly available benchmark
fund-based products for non-employer-employee groups
index linked products

Free look period which provides time to review the policy terms and conditions is enhanced to 30 days from 15 days
Robust systems to be in place for Grievance Redressal. Complainant to be informed about the escalation mechanism in place to Insurance Ombudsman, if the grievance is not redressed satisfactorily. In case the insurer does not appeal against the award of Insurance ombudsman and does not implement the same within 30 days, a penalty of Rs. 5000/- per day shall be payable to the complainant

Measures to strengthen Governance

Mechanisms to be put in place to improve persistency, curb mis-selling and avoid financial loss to the policyholders and also enhancing long term benefits to them.
Periodic training to be provided to the Intermediaries, distribution channels and employees of the insurers on their products (existing and new), TATs in policy servicing and changes in the regulations etc.
Product clearance process simplified; Board constituted Product Management Committee empowered to deal with governance aspects of product development, pricing and design
While pricing the products insurers shall ensure

Premium rates/charges are fair
Discounts offered & loadings are unambiguous and objectively defined
Similar risks are not discriminated in terms of premium charged
Pricing is equitable between policies sold through different channels

Underlying principles of simplification and transparency in insurance enables a well-informed decision by a prospect/policyholder. It minimises policyholder grievances; enhances customer satisfaction and confidence. It goes a long way to improve insurance penetration while also providing an inclusive, equitable and diversified insurance for all.
INSURANCE REGOLATORY AND DEVELOPMENT AUTHIRITY OF INDIA
Ref: IRDAI/ACTL/MSTCIR/MISC/89/6/2024
Date: 12th June, 2024
To
All Life Insurers
Sub: Master Circular on Life Insurance Products
1. This Master Circular is issued under the provisions of Section 34 of the Insurance Act, 1938 and Section 14 of the IRDA Act, 1999 read with Regulation 7 of the IRDAI (Insurance Products) Regulations, 2024.
2. This Master Circular provides necessary guidance on aspects pertaining to various provisions of the Insurance Regulatory and Development Authority of India (Insurance Products) Regulations, 2024 and applicable to all life insurers, unless otherwise specified.
3. This Master Circular shall be reviewed every year unless review or repeal is warranted earlier.
4. All words and expressions used herein and not defined in this Master Circular but defined in the Insurance Act, 1938 (4 of 1938), or the Insurance Regulatory and Development Authority Act, 1999 (41 of 1999) or Rules or Regulations made thereunder shall have the meanings respectively assigned to them in those Acts or Rules or Regulations.
5. In order to remove any doubts or difficulties that may arise in the application or interpretation of any of the provisions of this Master Circular, the Competent Authority may issue appropriate clarifications as and when deemed necessary.
6. This has approval of the Competent Authority.
Sd/-
(S P Chakraborty)Chief General Manager (Actuarial)