Royal Enfield Launches 2024 Classic 350, New Colours Added

Royal Enfield has launched the 2024 Classic 350 in India at a starting price of ₹1,99,500 (ex-showroom, Chennai). Bookings and test rides for the new Classic 350 will commence on September 1, 2024, across India.

Classic 350: A Legacy of Timeless Design

Since its debut in 2008, the Royal Enfield Classic 350 has epitomized the essence of classic motorcycling, combining old-world charm with enduring appeal. The 2024 version continues this tradition, offering a blend of updated features and striking new color options, all while maintaining the iconic design that has made the Classic 350 a beloved choice among motorcycling enthusiasts.

The 2024 Classic 350 is available in seven stunning colorways across five distinct variants:

Heritage: Madras Red, Jodhpur Blue

Heritage Premium: Medallion Bronze

Signals: Commando Sand

Dark: Gun Grey, Stealth Black

Chrome: Emerald

These variants come with several modern upgrades, including LED headlamps, LED pilot lamps, a gear position indicator, and a Type-C USB charging port. The top-end variants, such as the Emerald and Dark series, also feature a Tripper navigation pod, adjustable levers, and LED indicators as standard.

A New Era of Personalization: Royal Enfield Factory Custom Programme

One of the most exciting aspects of the 2024 Classic 350 launch is the introduction of the Royal Enfield Factory Custom Programme, an industry-first initiative that allows the first few customers to personalize their motorcycles through a bespoke design studio service. This program offers a unique opportunity to work directly with Royal Enfield’s design team to create a one-of-a-kind motorcycle, tailored to the customer’s specific tastes and preferences.

With options to customize everything from color and paint finishes to trims, decals, and graphics, each motorcycle will be a true reflection of its owner’s personality. Importantly, all customizations will be covered by Royal Enfield’s full manufacturer warranty, ensuring that customers can enjoy their personalized ride with complete peace of mind.

Special Launch Offer

In celebration of the 2024 Classic 350’s launch, Royal Enfield is offering an exclusive, one-time opportunity for 15 customers to win an all-expenses-paid, two-day trip to Chennai. Winners will visit the Thiruvottiyur facility to collaborate with the Royal Enfield design team on creating their custom Classic 350 and tour the state-of-the-art manufacturing plant at Vallam Vadagal. To participate, customers need to book the new Classic 350 between September 1 and 4 at any Royal Enfield store, and then register for the Factory Custom Service online on September 5 at 4:00 PM, for an additional fee of ₹5,000.

Classic 350 – Pricing Details

The 2024 Classic 350 is priced as follows (ex-showroom, Chennai):

Heritage (Madras Red, Jodhpur Blue): ₹1,99,500

Heritage Premium (Medallion Bronze): ₹2,04,000

Signals (Commando Sand): ₹2,16,000

Dark (Gun Grey, Stealth Black): ₹2,25,000

Chrome (Emerald): ₹2,30,000

Stay tuned for more updates and a detailed ride review.