Tata Motors Aims for 80% Market Share with ATLAS Platform and Top-Selling Nexon SUV

Tata Motors has introduced its innovative ATLAS platform, a game-changing development in their vehicle lineup. This new platform is designed to be incredibly versatile, accommodating a range of vehicle sizes and styles. It supports vehicles from 3.9 meters to 4.6 meters in length and can be adapted for various wheelbases and widths. This means it can handle a diverse set of body styles, including coupe-SUVs like the Curvv, traditional SUVs, sedans, and hatchbacks.

Key Features of the ATLAS Platform

1. Enhanced Safety:

The ATLAS platform is built with a strong emphasis on safety. Its continuous framework design ensures that impact forces are distributed evenly during a crash. By avoiding sudden changes in load paths, the platform aims to provide a more uniform and symmetrical performance during collisions, enhancing overall safety and reducing potential injury risks.

2. Advanced Technology:

This platform integrates the latest technology, featuring an advanced electric architecture and cloud connectivity. It includes a high-tech cockpit-to-wheel controller that manages multiple displays, a central body controller, and over 24 Power Control Units (PCUs). These features work together to improve vehicle control and functionality, supporting future technological advancements.

3. Flexible Powertrains:

The ATLAS platform offers a range of powertrain options, including petrol and diesel engines. It supports both manual and automatic transmissions, catering to different driving preferences and needs. This flexibility ensures that the platform can meet various market demands and customer preferences.

Market Expansion and Investment

1. Growing Market Reach:

Tata Motors aims to leverage the ATLAS platform to expand its market presence. Currently, the company covers 53% of the market. With the introduction of this new platform, Tata Motors plans to increase its market reach to 65%. The long-term goal is to capture 80% of the market by the end of the decade. Presently, 66% of Tata Motors’ sales come from the SUV segment, with the Nexon being the top-selling SUV in India for three years running. The ATLAS platform is expected to boost Tata Motors’ market share and competitiveness.

2. Investment Plans:

Tata Motors is making a significant investment in the ATLAS platform, committing 6-8% of its revenues to this project over the coming years. This investment is estimated to reach around Rs 45,000 crore by 2030, reflecting the company’s dedication to innovation and growth in the automotive sector.

Upcoming Models

1. Curvv EV:

The Curvv, an electric vehicle based on the ATLAS platform, has been launched and represents the platform’s potential for supporting advanced electric technology.

2. Sierra SUV:

The upcoming Sierra SUV will also be built on the ATLAS platform, showcasing its versatility and capability in the SUV segment.

3. Nexon Compact SUV:

There are plans for the Nexon compact SUV to potentially transition to the ATLAS platform in the future, aligning with Tata Motors’ broader strategy to utilize this new platform across its vehicle range.

Pricing Information:

The prices for the petrol and diesel variants of the Curvv will be announced on September 2, providing further details on the latest model’s market positioning.
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