May 30, 2024



DD News attracts criticism from opposition politicians more than its new brand

2 min read

Doordarshan (DD) News, India’s countrywide broadcaster, is obtaining criticism in excess of its new saffron-colored emblem. The new symbol debuted on Tuesday (April 16). In a article on X, DD News mentioned, “While our values continue being the exact, we are now accessible in a new avatar.” Prepare to embark on an unparalleled information trip… Working experience the all-new DD News!”

“We have the bravery to place: Accuracy in excess of velocity, Facts over promises, Fact about sensationalism. Mainly because if it is on DD Information, it is the truth!” the publish additional. The modify in the symbol arrived just days ahead of the 1st phase of the Lok Sabha elections.

The new emblem was criticised by opposition leaders in the place. Having to X, Trinamool Congress Rajya Sabha MP and previous Prasar Bharati CEO Jawhar Sircar claimed, “National broadcaster Doordarshan colours its historic flagship brand in saffron! As its ex-CEO, I have been observing its saffronisation with alarm and experience — it is not Prasar Bharati any a lot more — it is Prachar Bharati!”

In a different write-up, Sircar stated on Saturday that the transform in the brand would influence voters, “by overlaying the color just one faith and Sangh Parivar colour with a ‘neutral’ public broadcaster and a biased govt/Routine!”

Manish Tewari, a Congress lawmaker, instructed India Now that the symbol change was an endeavor by the central govt to seize govt organizations. Tewari, the previous data and broadcasting minister, told the community that the conclusion naturally endangered the “neutrality and credibility of India’s public broadcaster.”

Defending the adjust in brand, Andhra Pradesh’s BJP Vice President Vishnu Vardhan Reddy mentioned, “When Doordarshan was released in 1959, it had a saffron logo. Now, as the governing administration reintroduces the primary brand, liberals and Congress are outraging more than it. It’s blatantly apparent they harbour dislike against ‘Bhagwa’ and Hindus.”

Meanwhile, Gaurav Dwivedi, Prasar Bharati’s current CEO, instructed the Indian Convey that the new brand had a placing orange shade. “Using a brilliant, captivating colour is purely about the channel’s branding and visible aesthetic and it is unlucky for any one to be looking through anything else into that,” Dwivedi said in an interview with the newspaper.

On 25th April 1982, Doordarshan started tests coloured telecast and the saffron symbol came onto everyone’s display for the to start with time. The BJP was not in electric power when Doordarshan modified its emblem to saffron.

Historical past of Doordarshan

Doordarshan debuted on September 15, 1959, as a general public-provider broadcasting service.

In 1965, it began broadcasting every day early morning and evening broadcasts from Delhi.

By 1975, the providers experienced expanded to include things like Mumbai, Amritsar, and other destinations.

It was transferred to the Data and Broadcasting Ministry on April 1, 1976, and Doordarshan was designated as the nationwide broadcaster in 1982.

Afterwards, in 1984, the DD community expanded its scope by including new channels.

At present, Doordarshan maintains 6 countrywide and 17 regional channels.

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