Ford India’s Newest EcoSport SE Ad Marketing campaign Functions A Quirky Consider On Twin Sibling Interactions
3 min read
NEW DELHI, INDIA, MARCH 12, 2021: Ford India welcomed the most up-to-date variant to its compact SUV EcoSport’s line-up with a quirky marketing campaign that borrows a leaf out of the lives of identical twins.
Christened Ford EcoSport SE, the new variant features structure cues borrowed from its American & European friends, in which the compact SUV is marketed with out a rear-mounted spare wheel.
Developing on the merchandise proposition, the advertisement marketing campaign close to it establishes the need for individuality via humourous tales from the life of a pair of equivalent twins.
Conceptualised by BBDO, the tv professional weaves problems this pair of equivalent twins experience in their everyday lives into humorous cases exactly where there distinctive identities never get ample chances to flourish.
These twins, even though pushed by very same inherent concepts, crave differentiation in the choices they make. They want their individuality to glow as a result of and are worn out of remaining addressed alike. The movie finishes on Ford EcoSport S and Ford EcoSport SE being several of the unusual things that meet this need for differentiation.
The premise of the campaign – Same Identical, But Different – respects the no compromise mindset of Ford shoppers, yet acknowledging a have to have for difference in their choices.
The campaign goes-are living on Ford’s social handles as nicely as on electronic channels setting up March 12. Two 30-next and 20-2nd edits of the movie will be aired on televisions during the India-England T20 collection.
“At Ford, we are fully commited to satisfy the assorted desires of our consumers and supply a solution line up that delivers what they want and price, just like the EcoSport S and SE,” explained Rahul Gautam, vice president Promoting, at Ford India. “Our hottest television marketing campaign employing twin siblings’ reference also reflects this commitment and displays how EcoSport S & SE rejoice two various shopper personalities whilst supplying the most effective of basic safety, convenience and fun of driving”
Ford EcoSport SE compliments the compact SUV line-up and expands buyer possibilities with larger overall flexibility to select from two unique overall body design. The most current variant will continue providing limitless fun with its two responsible and efficiency primary diesel and petrol engine selections breakthrough technological innovation with SYNC3 infotainment system and innovative protection with 6 airbags.
“These variety of resourceful troubles are the types you generally glimpse ahead to. The problem was to talk the change involving Ford EcoSport S and SE, with out leaning towards any one particular. We located our answer in this incredibly colloquial phrase exact same exact same, but distinct. It captured the subtle but quite crucial distinguishing options in between the two EcoSport variants. The generation problem was enormous – to forged 4 sets of similar twins throughout various age groups,” Akashneel Dasgupta, Chief Imaginative Officer, BBDO Gurgaon, mentioned.
Simply click below to see the film.
Credits
Artistic Company – BBDO India, Gurgaon
Group credits
§ Josy Paul – Chairman & Main Imaginative Officer – BBDO India
§ Suraja Kishore – Main Executive Officer – BBDO India
Inventive
§ Akashneel Dasgupta – Chief Resourceful Officer – BBDO India (Delhi)
§ Anunay Rai – Executive Artistic Director (Art)
§ Gaurangi Mathur – Resourceful Director (Duplicate)
Account Administration
§ Nikhil Mahajan – Main Progress Officer and GM – BBDO India
§ Jazryk Kaur Gill – Vice President
§ Shrutika Sinha – Sr. Account Director
Generation
§ Flare India
Director
§ Gautam
