Honda India’s 125cc Motorcycles Set a New Record in East India
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Honda announced a significant milestone in their journey – their 125cc motorcycles, Shine 125 and SP125, have crossed over 30 lakh customers in Eastern India.
Breaking Records with Shine 125 and SP125
The Shine 125 and SP125 motorcycles from Honda have been consistent performers, setting new benchmarks in the fiercely competitive two-wheeler market. Mr. Yogesh Mathur, Director of Sales & Marketing at Honda Motorcycle & Scooter India, expressed his excitement over this accomplishment, emphasizing the enduring success story of their 125cc motorcycles in the region.
Customer Satisfaction and Market Dominance
With a market share of 41.5 percent in FY’24, Honda continues to lead the 125cc motorcycle segment in East India, comprising states like Bihar, Jharkhand, West Bengal, Odisha, and the North-East. Bihar stands out as the highest contributing state, with a significant 35% share in 125cc motorcycle sales in the Eastern region.
Preferred Choice of Customers
The Shine 125 and SP125 motorcycles have garnered immense popularity among customers due to their advanced features, stylish design, and superior technology. The SP125, in particular, has witnessed a surge in sales over the last five years, reflecting the evolving preferences of customers and the increasing urbanization in the region.
Extensive Sales and Service Network
Honda’s commitment to customer satisfaction is further shown by its expansive sales and service network in Eastern India. With over 1,100 touchpoints spread across the region, Honda ensures that customers have easy access to quality service and support.
